Color of the year 2023

September 29, 2022

As people seek support, connection, inspiration, and balance in today's world, they delve into the wonders of the natural world to find it. The color experts at AkzoNobel Global Aesthetic Center, who are behind the extensive trend research, have found hope at the heart of global social, design and consumer trends.

To capture the mood of the moment in color, Akzo Nobel's color specialists invite top international design experts to come together to identify global trends. According to the latest research, people are truly reevaluating their relationship with nature, discovering the natural environment as the source of everything in their lives.

Wild Wonder and its supporting palettes will bring a sense of energy and positivity to homes around the world - try it at home. And check out some ideas and inspiration below to help you dream up an exciting new look.

One piece, four inspirations

Wild Wonder™ helps us feel more at home by connecting with the natural world. Find out how you can use the color of the year in your spaces and combine beautiful shades from our ready-made color palettes for a custom look.

Lush Colors

The colors of the forest

This color palette is inspired by plant habitats: gardens, forests and woods. It's a soothing palette that feels comforting, familiar and supportive.

Raw Colors

Shades of Harvest

Raw materials from nature are the inspiration for this color palette. Reflecting the richness of natural resources and designs, the shades bring a sense of creativity and potential.


Buzz Colors

The bright meadow

This color palette is inspired by the vibrant biodiversity of a wildflower field or meadow. The optimistic collection adds joy and harmony, celebrating what it means to work together.

Flow Colors

Seaside tones

Full of soft whites and light neutrals, this palette can create the perfect blank canvas. Fresh, unifying hues help create a home ready for anything.


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